According to the Wall Street Journal, which recently took a longer look at Sony’s Q3 postings, the Playstation 3 is still a “loss leader” for the company, with Sony taking a hit of 6 cents for every dollar of PS3 hardware sales. As the Playstation 3 currently retails for $300, Sony loses roughly $18 per unit.
However, the loss is a far cry from the original estimates when the Playstation 3 first launched. At the time, iSuppli put the consoles production costs at a whopping $805.
Sony’s Chief Financial Officer Nobuyuki Oneda did outline plans to reduce Playstation 3 production costs by “15 percent in the fiscal year ending March 2011,” a strategy which Sony claims will “generate billions of yen.”