Promising “total Call of Duty immersion,” the two-day event will take place at a “secure 12-acre compound in the urban confines of Los Angeles.” Tickets cost a whopping $175, but Activision aren’t going to see a cent. All proceeds go to the Call of Duty Endowment, a charity that helps veterans re-adapt to civilian life.
“Call of Duty XP is going to be the ultimate fan experience for Call of Duty fans. A two day, immersive live event for fans of Call of Duty,” says Hirshberg. “We think it’s going to set a new bar for experiential live fan-based events.”
Fans will get a first look at the multiplayer component of Modern Warfare 3, the “full feature functionality” of Call of Duty Elite, a $1 million Call of Duty tournament sponsored by Activision and Xbox 360, and a number of other events – such as a real life “Pit”; the training level of Modern Warfare 2.
“The event itself will cost us considerably more than we would have recouped from ticket sales, anyway,” said Hirshberg. “Part of it is about raising money for a great cause, part of it’s about just giving a kick-ass experience for the fans.”
“When we decided to make it 100% of the proceeds donation to Call of Duty Endowment, we wanted to make that a meaningful donation number,” he said. “It felt about right, and I think that for $150, we’re going to deliver a two-day experience that will be an unbelievable value to anyone who attends.”
The map Scrapyard has been recreated as a paintball arena, and attendee’s will even be able to grab a meal at Burger Town, the fictional fast food joint from Modern Warfare 2.
Tickets are set to go on sale on July 19th, but if you can’t afford to go there will be plenty of coverage released online as well.